In my article “10 Ways to Win 2017“, the first suggestion I offer is to “Establish A Motif”. A motif is a recurring idea or theme that inspires and informs a creative work, a brand, etc. I think the most powerful motifs are also the most fundamental.
For example, the city you were born and/or raised is an easy motif that can provide enough specificity to fuel an entire career. After all, one is a product of one’s origin, and one’s origin will always influence the trajectory of one’s life.
Here is a personal example of how I use my hometown of Atlantic City as a motif by identifying all the fun facts that make it (as well as its inhabitants) uniquely notable. If I remember that all these bullet points live within me regardless of the distances I travel, I will have a reference point that enriches my every expression with the endearing clarity of autobiographical context.
Try to Establish A Motif today! If your motif is your hometown, what are some things you’d list that make it distinct, and what do those things say about you?